Vizhinjam Beach was originally a commercial centre for the Europeans, Portuguese and the Dutch, who used to trade with the native kings. This beach is situated 4.7 km away from Kovalam, in the coastal town of Vizhinjam. Vizhinjam Beach serves as a major sea port area. The area around the beach is dotted with several Ayurvedic treatment centres, where Ayurvedic massages and treatments are available.